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Santa has arrived at Dobbies’ Telford store

Santa has arrived at Dobbies’ Telford store and is welcoming families along this week as it launches its much-loved Santa’s Grotto experience on Thursday, 28th November, which is back with a brand-new look.

Santa will take residency at the new Little Seedlings train-themed Grotto this November and December at the Telford store, spreading the joy of Christmas to families in the area.

After a warm welcome from the elves at Sleighbell Station, children will get to experience snowy scenes, spot woodland characters, find hidden nutcrackers, all culminating in the chance to tell Santa what they would like for Christmas. Here, families will have the chance to capture the moment with a photograph of Santa, making a lasting memory of the experience. 

Dobbies will also offer a sensory-friendly Quiet Grotto experience at its Telford store on Friday 6 December, designed to help reduce anxiety and provide a customised environment for children with additional needs. Lighting, sound and visual effects will be minimised, giving kids that cherished moment with Santa. Session times are extended to allow for a slower, relaxed experience.

Dobbies’ Events Programme Manager, Ayesha Nickson is looking forward to welcoming kids along to the brand-new Little Seedlings train-inspired Grotto at the Telford store. She said: “Santa’s officially arrived at Dobbies’ Telford store! We’re counting down the hours until children can come and see Santa, with our Grotto launching this Thursday. Whether little ones are meeting Santa and his elves for the first time, or it’s a family tradition, our Grotto and Quiet Grotto experiences aim to create magical moments that can be treasured for years to come.

“Families from Telford can experience Christmas, in every sense at Dobbies. We still have spaces available to book and we can’t wait to welcome everyone!”

Customers are encouraged to book in advance for Dobbies’ Christmas events to avoid disappointment.

  • Santa’s Grotto runs from 28 November until 24 December, £12.99 per child
  • Santa’s Quiet Grotto takes place on 6 December, £12.99 per child

To learn more about the Christmas events at Dobbies’ Telford store and make a booking, visit dobbies.com/events.

Pic: Dobbies Garden Centres_ (C) Stewart Attwood

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